Flat Rate SEO Cannot Work
What Do We Mean By Flat Rate?
There are two kinds of flat rate, the kind that is still customized, giving your company a monthly budget and the one flat rate for everyone type services. We are speaking specifically about the one flat rate for everyone type services. You’ve seen them all over the web, the “achieve top rankings for just $299.99 a month” type services, the add on “seo services” that web design companies offer, or even worse the “seo packages” hosting companies offer for as little as $99.99 a month. Sadly these companies make up the majority of search engine optimization options out on the web for small businesses, and ultimately give seo a really bad name in the small business community. In this post we will do our best to explain why these types of services are a total waste of money, and if your business cannot afford a customized search engine optimization plan, it’s OK, and often times better to save that money for when you can.
SEO Requires Extensive Knowledge of Unique Markets
Each market is totally different not only in the approach it will take to rank well but in the approach it will take to be successful online. It is important you use a small business internet marketing company that understands this. To be successful in a given market you have to know a lot about it, you have to know what it is going to take to rank, and ultimately what its going to take to convert. Even similar markets can be as different as night and day, and sometimes markets that seem very different can be very much the same in the plan of attack that works. Having a single approach not only could never work in theory if you talk to anyone who has had flat rate SEO services for their small business they will more often that not share that they do not work in practice either.
Why Do People Sign Up? Why Do People Stay?
There are a lot of reasons people will sign up for flat rate seo services for their small businesses but there is one overwhelming reason, lack of education. That isn’t calling people stupid, after all small business owners are some of the most intelligent people out there it’s just impossible to know everything about everything. We know small business internet marketing, that’s just a small piece of even just the internet marketing world, we wouldn’t know the first thing about what type of fence to put in our yard. The problem is everyone wants more traffic, after all that’s why you built a website in the first place for your business, then you see someone offering a “tsunami of traffic” to your website which peaks your interest, then you see it is hands off which is even better, after all you are busy running your business, then you get hit with the price point and everything is aces! People sign up, and at $200 or so a month nobody really thinks about the charge at the end of every month. Often times it will take months or years for people to even notice it isn’t working, and that is if they are lucky enough to even notice. These systems are setup to deceive the customer from the very start, they are not transparent about what they do and that should be your first warning sign.
Learning From Your Mistake Chalk it Up To Education:
Sometimes making a mistake is viewed as simply that, a mistake. We like to view things like this as a learning opportunity. Knowing when to pull the plug is just as important of a decision. It takes some time to know what you don’t know as they say and the only way you are going to is by reading blogs like this, or talking about internet marketing with other small business owners. Often times what people are doing for online marketing isn’t really a hot topic between business owners, especially if they are competitors in the same market. We tried many things in our day, made many bad investments, and had loads of expensive “learning opportunities” after all we are small business owners too, trying to grow our business, its better to try and fail often times than do nothing, as long as you learn from your mistakes and they don’t put you out of business its always a good thing to be out there trying to break the mold.
