3 Tips For Email Marketing

Even for a beginner there is a lot to know about email marketing. Knowing what to say in your emails, how to avoid spam filters, and even how often you should email your customers. This post will address just three of the many things you need to know about email marketing for your business, but covers the basics you will need to get headed in the right direction.

What To Say In Your Emails:

If you are just sending an email to a few clients or sending it out to a list of 70,000 people the message is the most important thing to consider. Spend time before hand really thinking about what you plan to say, have several people read it before you send it, and make sure you get the message across. Avoid being to promotional, and focus on being informational. People do not want to spend 30 minutes reading your email so be short, concise, and clear. Avoid having to send follow up emails or answer obvious questions by planning ahead of time every time you email anyone. If you practice this with your marketing emails, take it to your everyday emails too. You will be surprised how much more effective your communication is. It is easy to get informal with emails or to use slang, fight this urge, write professional, and succeed no matter the size of your email list.

How To Avoid Spam Filters:
This is a very important step to any email marketing campaign. Make sure and avoid obviously spammy words like “limited time offer” or “buy now”. Also avoid using too much bold or including too many images. Many spammers use images to hide their promotional language, and you can too just practice it in moderation. Below I will list a couple of words commonly flagged for spam. Obviously, many of them may seem strange to you, or outside something you would normally write but keep it in mind anyway. The bolded words are big no no’s. Click here to view the list.

How Often To Email Your List:
There are a lot of opinions on this topic and we generally choose to err on the side of caution. The last thing you want to do is have your potential or current customers start to see your emails as noise. The first step is tracking your emails key statistics, your open rate, your spam filter levels and your read times. This will tell you how many of your people are reading the message you spent hours writing. Don’t put too much weight on any one mailer that you send out rather keep the whole picture in mind. Watch your spam filter numbers because almost nobody is going to dig into their spam folder looking for your email. When to email your customers sort of depends on them. If they are at their computers during the day, email them then. If they don’t log on to the web until the evening send it then. The main point here is that you should always track the emails you send as to maximize the effectiveness of each email you send.