A Physical Location Gives Businesses an Advantage in Google

While everyone knows search engine optimization is no easy task regardless of what niche or vertical you are in, there is something important to note about businesses with a physical location. On Most SEO jobs we take projects for businesses that have a physical location, and also target the area around that location have achieve a very dominating position online with a few simple tasks. While we understand sharing these with our blog readers might cost us a little work that’s fine by us. Other than servicing our clients accounts we also like to keep everyone informed on some of the little things they can do on their own to help their business grow online. The point of this post is simply to bring light to an untapped resource many of the sites we audit have.

Local Identifiers Multiply the Effect of Your Efforts

You may be first wondering what a local identifier is. Basically someone looking for a shoe store may type into Google or another search engine “shoe store” but what is far more likely is they would type in “shoe store city”. For example, if they lived in Dallas Texas, they might type something like “shoe store Dallas” or “shoe store Dallas TX”. When they type is local information this is when Google and other search engines tune into their local maps, and local links, content, and listings for the results they serve the person searching. The point is, if your business serves a particular area, and you are located in that area, scream it from the rooftops!

How to Scream It from The Rooftops (and search engines)!

There are a few easy steps most businesses can do to can a competitive advantage over their local competitors.

*Have a Nice 5-10 Page Website (more content is better)
*List the Physical Address of Your Company on Every Page (Use The Footer)
*List Your Business on Google Yahoo and MSN Local (this is free)
*Write On Page Content to Include Local City Name & Surrounding Ones
*Find Local Business Directories to List Your Site & Physical Address
*List Your City Area in Title Tags & Meta Descriptions

Obviously this is just a short list but it is unlikely many of your competitors are doing even the simple entry level things like this. These steps are some of the first things we do with any account local or otherwise and they show some of the quickest and deadliest results. If you run a local business regardless of size local SEO should be part of your marketing plan no matter what and many of our clients fit right into this mold and find themselves at the top of the search engines within a few months of focusing on local search engine optimization. If you have any questions please comment below or email us at support@indieresults.com