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TITLE TAG

A title tag is the keyword that appears at the top of your browser and in search engine results like: “Discount shoes – Shoebuy.com – Free Shipping & Return Shipping.”

The title tag is a fundamental component of a webpage.Not only is it the first thing people see as the page loads, but it also helps breed continuity and increase click-through rates in the search engine results.  Some general tips are:

• Put your keywords in front

• Keep title tags below 65 characters to make sure the entire message displays in all search engines. This is one of the most influential aspects to generating website clicks in search engines.
• Use synonym-rich terms to reinforce the overall continuity of on-page content

META DESCRIPTION
A Meta description is the keyword-rich description that appears under the title tag in search results such as: “Discount shoes – on Sale! Here you’ll find a wide variety of discount shoes, all marked down at exceptional values and include free shipping and return shipping…” Notice how the keywords are positioned in front where they belong.

Meta descriptions are also a fundamental aspect of SEO success. Here’s what you need to know about Meta Descriptions:

• Use your keyword research to help determine what words to include.
• You’ll want to work in a variety of keywords and rich synonyms into your Meta description; however, you’ll want to put your keywords right in the front.
• The general rule of thumb is that your Meta Description should be the maximum amount of characters (160) with the important keywords listed in the front. Make your Meta description reinforce your title tag and embody the continuity of your website. Many websites overlook title tags and Meta descriptions; consequently, there’s huge opportunity to attack your market niche.
• Use SEO tools for your keyword research to optimize title tags/Meta descriptions.

OVERALL CONTINUITY
Whether you’re writing title tags or Meta descriptions, continuity is critical. In both your title tags and Meta descriptions, you’ll want to use relevant key words to reinforce your on-page content. If your webpage’s title tags and Meta descriptions repeat the same thing over and over—you’re going to lose a great deal of traffic. Google and the “humans” considering your site aren’t going to be enticed by a repetition of the same key words over and over. If you want your website to be search-engine friendly and hook readers’ attention, then spend the time optimizing your title tags and Meta description. The key thing to remember is that optimizing your title tags and Meta descriptions is one of the quickest ways to increase your website’s traffic without search-engine positioning.

This is a little more advanced than our typical blog posts but it a concept anyone running a website should always keep in mind as they design their overall site structure or add additional pages to their current structure. To get the maximum about of bang for your buck so to speak when you create web pages there is a very specific formula you need to follow. We will use our orange website for an example and also remind you before taking on any web project it is a really a good idea to chart out your pages, keywords, and title tags before hand. We will include a nice little excel spreadsheet you can use to help stay organized.

We will use a little more complicated example other than a home page, let’s say this is an inner page selling t-shirts made from oranges. (Yes I know that’s crazy)

Best Example:

Title Tag:
T-Shirts Made From 100% Oranges Best Selection Online | Site Name

URL:
www.sitename.com/t-shirts-made-from-oranges.html

On Page Content:
Lots of great content about orange made t-shirts, and important keywords relating to searches on that topic

Meta Description:
Come See The Nations Best Selection Of Orange Made T-Shirts. 100% shirts made from oranges. Special Internet

Use this format whenever you create web pages on your website and you will tend to rank much better than those who choose to not be so diligent. Google really appreciates a nice quality flow of information from beginning to end, and really so do the web surfers. If they see a listing in the search engine results that makes sense, has a great message, and communicates well is always far more likely to get the click over one that doesn’t.

Making your message clear and easy to follow is a good practice for your potential clients as well as any search engine spiders. We as people like everything to be neat and clean.

This Saturday we take a look at what exactly are title tags and meta descriptions. We also talk a little about how your business can leverage high quality title tags and meta descriptions so that when your webpage shows up in the search engine results it attracts the most amount of clicks.

The Effects Of Good Meta Tags & Title Tags from Indie Results on Vimeo.