Good On Page SEO & Pay Per Click Quality Score Are Linked

If you have ever done any Pay Per Click advertising, or even considered it you know there are a lot of things that can affect what you pay per click. It isn’t all about who offers to pay the most. Google and others want to see continuity on your ad copy, your sites URL, and the on page copy. For many pay per click advertisers this is a afterthought, or something they passively work on. For our clients that start out on the right path for SEO find their cost per click drastically reduced, their cost per acquisition as much as 50% less, and their overall conversion ratio higher. The point is an early commitment to SEO whoever small will help your website greatly when you want to add some pay per click advertising for a couple of reasons it will also save you a lot of money in development costs since you will have to redo very little work. We will list a few of them below.

Relevant URL Structure

One of the early steps in search engine optimization is creating a nice clean relevant URL structure. It should be inline with the content on the page. If it is a page selling discount widgets naturally the site address should be something like www.yoursite.com/discount-widgets. The reason having this already done helps is that Google likes to see a nice relevant URL on your website especially on landing pages. If you have already make a commitment to this it can save you loads of time and money with it comes to launching a Pay Per Click campaign.

Good on Page Content

Another basic exercise of traditional search engine optimization is having relevant on page content. If your website is about selling oranges, you would have content on your page about oranges not apples. Now while this seems sort of obvious when put to an example like this we see it all the time when taking on SEO clients. The problem isn’t so much on the index or home page but on the inner pages. If your orange website has sub pages about say mandarin oranges don’t make the content about oranges alone make sure it is specific. This is the basic fundamental behind getting a great quality score with Google’s Adwords program as well as ranking well in traditional search results. Making a commitment to this early will groom you in the future when you start doing PPC.

Good Meta Descriptions & Title Tags

Another beneficial step on all organic search engine optimization plans is having relevant title tags and Meta descriptions on each and every single page of your website. When it comes time to start running pay per click advertising you will already be trained to produce top quality title tags, and meta descriptions further helping you when you have to develop landing pages and increasing your quality score.

Just these three items are only a small part of what is important in pay per click advertising but we can guarantee they will have a big effect on your websites quality score according to Google and reduce you cost per click significantly. As always any questions feel free to comment or submit an email to support@indieresults.com