The 10 Irrefutable Laws of Local SEO

Whether you’re selling personal investment strategies, fitness coaching, or jewelry-making accessories—if you’re selling locally—then aim your SEO tactics locally!

Local SEO is a highly effective way to boost your business to the top of the local results. Here’s The 10 Irrefutable Laws of Local SEO:

1. Have a local address: If you want to list in the local directories, you’ll have to have a local business address. Even if the bulk of your business is done outside your city location, use your business’ physical address to list locally anyways. The stimulated local traffic will only increase your chances of ranking higher in the search results.

 

2. URL Address: If your biz is local, then, make sure to get the city name in the URL address. This, along with quality local content, and locally descriptive title tags and Meta descriptions will help your website become more search-engine friendly.

 

3. List in the local directories: If your business or website is locally listed, Google local, Google Maps, and Yahoo local are, in a nutshell—one of the best ways to generate search referrals quickly. The more local information that you give the directories about your business, the more the directories will reward you!

 

4. Local keywords: Whether it’s your website’s content, title tags or Meta descriptions, make sure to add locality keywords like your city and state.

 

5. Localized content: When your writing copy for your website, make sure it’s properly geo-targeted. The more continuity your website has with localized keywords, the more search engine friendly it becomes and subsequently it’ll be easier to rank in higher local search result positions.

 

6. Localized title tags and Meta descriptions: Making your title tags and Meta descriptions localized with local keywords will help add to your website’s continuity as well as help generate more local traffic.

 

7. Investigate your competition: One of the best ways to better position yourself in your local market is to spend time examining competitor analysis. Use tools like compete.com to get detailed data on your local market competitors to find out what you’re doing right, what you’re doing wrong, and what you should be doing differently.

 

8. Localized Press Releases: To boost your website’s local authority and subsequently climb up the search engine results, start generating press releases to local media. If you want to avoid using PR firms you can either run your own in-house PR or you can use sites like prweb.com

 

9. Blogs: To add even more authority to your local business website, start a local business blog write for it on a weekly routine. The more blogs per week, the more fresh local content the search engines see—making your site stand out in the local search results. Not to mention, you can also start linking out to other blogs, as well as potentially having other blogs link back to you.

 

10. Video Marketing: Another method you can use to try boosting your business’ local web authority is to post videos about your business that include your company name, local city names, local keywords and links back to your site.

No matter what types of products you’re selling in your city, these 10 local SEO tips will help you boost your web traffic and your business.